This was the key message that ABS-CBN chairman and CEO Eugenio “Gabby” Lopez III imparted to the participants of this year’s Pinoy Media Congress (PMC) held recently at Colegio De San Juan De Letran, Manila. The event had the Kapamilya network hosting about 1,000 mass communication and journalism students from all over the country.
“The fulfillment that you experience by doing something that has a positive impact on the lives of people is a more lasting reward than the glamour and the pay,” Lopez said.
Lopez told the future media practitioners that media can bring about change by communicating the right values, advocacies as well as fair and honest information. He said there’s still a lot of work to be done to make the Philippines a better place and that work awaits young people who will be joining the media industry soon.
Other ABS-CBN leaders who shared their media expertise in the seventh edition of PMC were digital terrestrial TV marketing head Miguel Mercado who talked about the benefits that digital TV while news and current affairs head Ging Reyes who stressed that the tenets of journalism remain amid multi-platform technologies.
Star Cinema concept development group head Enrico Santos tackled how Philippine cinema can be socially responsible, while creative communications head Robert Labayen imparted creative ways to connect with Filipino viewers via advocacy plugs.
ABS-CBN Foundation, Inc. managing director Gina Lopez was a big hit among the young crowd who cheered “Yes to Life! No to Mining in Palawan!” for her cause, while regional network group head Jerry Bennett and RNG news andonline business head Charie Villa turned their closing into an on-the-spot contest about the Choose Philippines campaign wherein they gave away prizes to lucky delegates who answered trivia questions correctly.
Studio 23 and cable channel and print media group head March Ventosa tackled the emerging market trends; ABS-CBN Manila radio division head Peter Musngi shared how radio responded to the changes in media technology; customer business development head Vivian Tin enlightened the participants about Filipino audiences and how ABS-CBN fulfills their needs through programming; and TV entertainment production head Linggit Tan, joined by Pinoy Big Brother production manager Mercee Gonzales, talk unit head Lui Andrada, and business unit head Deo Endrinal, shared the kinds of TV entertainment that Filipinos want.
The event was mounted in partnership with the Philippine Association of Communication Educators (PACE).
-philstar
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