PR writer Jan Enriquez (third from left), digital strategist Boggs Labayen (center), and PR director Kane Errol Choa (third from right) accept the Anvil Award for "Imortal Online."
ABS-CBN bagged four recognitions from the 47th Anvil Awards, including one for its groundbreaking "Imortal Online" project.
"Imortal Online," which was initiated by the ABS-CBN Digital Brand Management, was cited for how it engaged fans of the TV series “Imortal,” topbilled by Angel Locsin and John Lloyd Cruz, in the online world via an originally produced web series, artwork contests, and other user-generated content.
It drew a remarkable following of 275,593 registered users in its first three months and reached up to 15 million page views in the same time period.
"Imortal Online" was a big hit because of its original web episodes dubbed “Anino’t Panaginip” that featured sub-plots of the story of Lia and Mateo, the main characters of "Imortal" TV series. A total of 24 webisodes were exclusively produced and the site is set to produce new episodes this year.
Through its artwork contest “Likhang Imortal,” netizens were able to showcase their creative talents online by making their own “Imortal” characters. Out of a total of 12,397 entries, "Imortal Online" picked 30 finalists and the entry which topped online votes was awarded a P50,000 cash prize.
Aside from artworks, the site also encouraged users to send in their original stories via “Kuwentong Imortal” and select entries were transformed into an animated online manga in the section “I-mortal.”
ABS-CBN’s radio AM station DZMM Radyo Patrol 630 and cable TV channel DZMM TeleRadyo, on the other hand, won two Anvils for its Teaching, Learning, Caring classroom and clinic on wheels or TLC and its innovative strategies and initiatives.
TLC offered storytelling sessions, while offering medical check-ups to almost 30,000 individuals since its launch back in November 2010.
The DZMM TeleRadyo was recognized for its achievements in expanding its viewership, creating innovative approaches for its advertisers that led to higher ad revenues for the station, and increasing subscription revenues by getting more cable TV operators to carry the station nationwide.
Meanwhile, Tambayan 101.9 also took home an Anvil award for its annual Tambayan 101.9 OPM Awards (TOPMA).
The TOPMA successfully paid tribute to Filipino music artists by honoring original Pinoy music. It also engaged its listeners and provided an avenue for its DJs to interact with them during the awarding event.
ABS-CBN bagged the most number of Anvil awards among TV networks with four recognitions as compared to GMA’s three and TV5’s one.
The Anvil Awards is an annual event organized by the Public Relations Society of the Philippines that honors outstanding public relations programs and tools.
Prior to the Anvil Awards, ABS-CBN earned four recognitions for its PR programs from the Philippine Quill Awards given by the International Association of Business Communicators. ABS-CBN was the most-awarded TV network in both Anvil and Quill Awards that honor the best works in public relations and business communications.
ABS-CBNNews
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